Social Media Marketing
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Project Overview
YAAHDY is a growing Food & Beverage brand based in Canada, focused on delivering high-quality products to a diverse and digitally active customer base. With a competitive market and rapidly changing consumer preferences, YAAHDY aimed to strengthen its brand presence on social media, increase customer engagement, and drive conversions through targeted digital campaigns. UB Web Nepal partnered with YAAHDY to design and execute a comprehensive social media marketing strategy that enhanced brand awareness, built a loyal online community, and supported business growth through data-driven campaigns. Our approach combined creative content, audience targeting, consistent branding, and performance tracking to ensure YAAHDY achieved measurable results in the Canadian market.
- Increased Brand Awareness
- Higher Engagement Rates
- Growth in Social Media Followers
- Improved Website Traffic and Conversions
- Stronger Brand Identity
- Increase ROI Through Multi channel strategy.
Project Challenges
YAAHDY entered a highly competitive Food & Beverage market in Canada, where many established brands already had strong social media presence and loyal audiences. One of the main challenges was building brand awareness from a relatively limited social footprint and creating a recognizable identity that could stand out in crowded feeds. Another challenge was engaging a diverse and multicultural audience with different preferences, dietary interests, and content consumption behaviors. Crafting content that appealed to multiple demographics while maintaining a consistent brand voice required detailed audience research and careful messaging. Content saturation on social platforms also made it difficult to maintain visibility and engagement. The team needed to develop visually appealing, creative, and interactive content formats to capture attention and encourage user interaction.
Highly Competitive Food & Beverage Market
Building Brand Awareness from Limited Social Presence
Engaging a Diverse Target Audience
Measuring ROI and Campaign Performance
Still Have Queries?
Frequently Asked Questions
The primary objective was to increase brand awareness, engage the target audience, and drive traffic and conversions through strategic social media campaigns.
We focused on platforms such as Instagram, Facebook, TikTok, and LinkedIn to reach a broad and diverse audience in Canada.
We tracked key performance indicators including reach, engagement rate, follower growth, website traffic, and conversion metrics using analytics tools and platform insights.
Yes, targeted paid social media campaigns were implemented to increase brand visibility, attract new customers, and drive traffic to the website.
Yes. While the strategy was customized for YAAHDY, the overall framework can be adapted for other Food & Beverage brands with adjustments for audience, branding, and market conditions.