Search Engine Optimization
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Project Overview
Forever Ring is a jewellery brand based in Canada, specializing in elegant and timeless jewellery pieces designed for engagements, weddings, and everyday luxury. Operating in a visually driven and highly competitive industry, the brand wanted to improve its online visibility, attract organic traffic, and increase product inquiries and sales through search engines. UB Web Nepal partnered with Forever Ring to deliver a comprehensive SEO strategy focused on improving search rankings, enhancing website performance, and building long-term organic growth. Our goal was to position Forever Ring as a trusted and discoverable jewellery brand in the Canadian market by targeting high-intent keywords and optimizing the website for both users and search engines.
- Increased Organic Traffic
- Improved Keyword Rankings
- Enhanced Website Performance
- Higher Engagement and Conversion Potential
- Increased domain authority
- Long-Term SEO Framework
Project Challenges
Forever Ring operated in a highly competitive jewellery market in Canada, where established brands and large marketplaces dominated search engine rankings. One of the main challenges was competing for high-value keywords related to engagement rings, wedding rings, and jewellery collections, which had strong competition and high search demand. Another challenge was limited organic visibility at the beginning of the project. Many important product and category pages were not ranking well on search engines, which restricted organic traffic and reduced the brand’s ability to attract potential customers through search. Technical SEO issues also posed a challenge. The website required improvements in page speed, mobile responsiveness, site structure, and on-page optimization to ensure better crawlability, user experience, and search engine performance. Finally, there were content gaps in addressing user search intent. The website lacked informative and transactional content such as buying guides, FAQs, and educational jewellery content. Creating high-quality, SEO-optimized content that aligned with customer intent was essential to attract qualified organic traffic and increase engagement and conversion potential.
Highly Competitive Jewellery Market
Limited Organic Visibility and Keyword Rankings
Technical SEO and Website Optimization Issues
Content Gaps and User Intent Alignment
Still Have Queries?
Frequently Asked Questions
The primary objective was to increase organic search visibility, drive targeted traffic, and improve conversions by optimizing the website for high-intent jewellery-related keywords.
We used tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, Screaming Frog, and PageSpeed Insights to conduct audits, track rankings, and monitor performance.
SEO is a long-term strategy. Initial improvements can be seen within a few months, while significant growth typically occurs over 3 to 6 months or more, depending on competition and market conditions.
Yes, we developed SEO-focused content including blogs, guides, and educational resources to target informational keywords and support product page rankings.
Yes. While the strategy was tailored for Forever Ring, the overall SEO framework can be adapted to other jewellery brands with customized keywords, content, and technical optimizations.