Digital Marketing
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Project Overview
UB Web Nepal collaborated with Beach Boho Jewellery, an Australian jewellery brand, to strengthen its online presence and drive sales through digital marketing. The project focused on increasing brand awareness, engaging the target audience, and showcasing the brand’s unique boho and beach-inspired aesthetic across social media and digital channels. By leveraging targeted campaigns, visually appealing content, and data-driven strategies, UB Web Nepal aimed to position Beach Boho Jewellery as a recognizable and trusted brand in the competitive online jewellery market.
- Website Traffic: Increased by 65%
- Social Media Engagement: Grew by 80%
- Conversion Rate: Improved by 40%
- Significant rise in sales
- Higher click-through rates and ROAS.
- Better open and engagement rates.
Project Challenges
Beach Boho Jewellery faced several challenges in establishing a strong digital presence. The Australian online jewellery market is highly competitive, making it difficult for a new brand to stand out. Initial brand awareness was low, requiring strategic efforts to build trust and recognition. Translating the brand’s unique boho and beach-inspired style into engaging online content was a creative hurdle. Additionally, limited website traffic and social media engagement meant campaigns had to be highly targeted and visually appealing to attract and retain the right audience. Overcoming these challenges required a careful balance of creativity, analytics, and strategic planning.
Highly Competitive Market
Brand Awareness
Visual Storytelling
Limited Initial Online Engagement
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Frequently Asked Questions
We created a tailored strategy combining social media campaigns, targeted ads, and email marketing to reach the right audience and increase brand awareness.
The campaigns focused on visually appealing content, precise audience targeting, and consistent engagement, which together increased traffic, leads, and sales.
Instagram and Facebook were the most effective for driving engagement and conversions due to their visual nature and advertising capabilities.
Success was measured through website traffic growth, social media engagement metrics, ad performance, and conversion rates.
Yes. Our digital marketing approach is flexible and can be customized to suit other jewellery brands or small businesses looking to grow online.